MILKproject
Esther Polak, Ieva Auzina,RIXC (Latvia / Holland)
This year, the Interactive Art category drew 507 entries from around the world, and the MILK project stood out from the crowd to receive the Golden Nica (the grand prix).
The project tracked milk produced at a Latvian ranch as it journeyed to Dutch consumers. In the exhibit, a map, a projected image and a GPS monitor revealed the video documentation of the ranch owner, the workers carrying the milk, the machine that processes the milk into cheese, the transporters who ship it all the way to Holland, the vendors at a Dutch market selling the cheese, and the consumers themselves. Showing photos, text, and voice as well, the film progresses lightly.
What the project organizer did was give each person a GPS tracker, and as the wagons they moved around in were projected onto a stylish wooden-framed monitor. In the exhibit space, little enhancements like a cool lampshade and the bench used to squeeze milk helped to create the mood.
The exhibit displayed lives of all these people connected by milk, but I thought if it was told by video instead of photography, you would get a sense of their everyday lives.
Also, the nationalities of the 3 people interviewed are Latvian with person in the center being Dutch. You can also experience this exhibit on the web. Take a look at the beautiful photos and all the warmhearted people connected by milk.
...MILKprojects Site



