Bridging the gap between Linz and ARS
I've already introduced the O.K. Center and Bookner House, but I mustn't forget one more building that's fundamental to our discussion of ARS - namely, the ARS Electronica Center, a.k.a. the "ARS Center" that was built in 1996 in the new area of the city along the banks of the Danube.
As I mentioned in AAL01, this is a museum that symbolizes Linz and ARS' status as a place where media art can be enjoyed year-round. Plus, they have chosen various works that can be appreciated by both young and old, attracting a wide audience. During the festival, the ARS Center stands out as a place where entertainment and the arts combine, distinguishing itself from the high-art oriented O.K. Center and Brookner House.
Also, I should once again mention that entrance is free during the festival. During the weekend the center is packed with families from all over Linz, who have come to know and love their museum. Of course, seeing the place buzzing with people is one way of enjoying the festivities, but I recommend going on a weekday if you are interested in really experiencing the sounds and interactive elements of the artwork.
For artists, it's a privilege to have your artwork displayed in the ARS Center. I mean, I think it's an honor to have your work shown at ARS in itself, but what's special about the ARS Center is that your work will be exhibited for a whole year. Successfully pulling off a year-long media art exhibition relies heavily on the staff's understanding of the work, as the works often require regular maintenance and repair of malfunctions. Plus, the audience need to be given adequate guidance in order to fully experience the work. The year-long exhibitions begin in September, and end in August.
I recommend dropping by at the Sky Media Loft located on the top floor of the Center. The walls are made of glass, so you can look down upon the Danube River and the old area of the city of Linz. Drinking coffee and sinking into a comfortable sofa there, I was reminded of what a pleasurable little town Linz is.
